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Speakers
Sean Kelly, Managing Director, Sean Kelly Associates
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Sean Kelly was one of the very first designers of an enterprise data warehouse and he emerged in 1993 as one of the first authorities on the topic when he authored the best selling ‘Data Warehousing- the route to mass customisation’ (John Wiley & Sons). He is now acknowledged as a world authority on business intelligence and customer profiling and segmentation. |
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He has continued to bridge the gap between data warehouse technology and the business applications of information and has developed both a data warehouse project methodology as well as a Customer Relationship Management (CRM) framework for data warehouse data architectures. He founded the Data Warehouse Network (DWN Ltd) in 1994 and this company has evolved to become Europe’s premier data warehouse design consultancy group. Sybase Inc purchased DWN in 1999 and Sean worked for Sybase for 2 years as VP for Business Intelligence in Europe. ‘Data Warehousing in Action’ (Wiley) was published in 1997 and the influential Customer Intelligence which was published in 2006 which draws on his considerable experience of bringing organisations into the age of information exploitation.
At present, Sean works as Managing Director of Sean Kelly & Associates, a consultancy and advisory company and also contributes as media commentator and venture capital advisor.
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